Empowering Stories to Inspire
CHANGEWEAR® is committed to supporting women where they are. We believe that supporting each other, no matter the circumstances or story, creates a movement to empower each other. By celebrating our differences, sharing challenges and acknowledging our wins, we shine light on our tenacity, resilience and strength.
We are pleased to present a series featuring inspiring women and their amazing accomplishments and impact. By highlighting and sharing each woman’s story and passionate endeavors, we can build each other up, spread the word, create a meaningful network of support and share stories of how women are Creating Change Where They Are.
Today we are honored to introduce...
Cate Patricolo is the Principal Consultant of Among the Stars Consulting and Founder of SoCon Professional Networking Group. Cate's goal is to support people who use business to solve complex social problems. She not only offers networking opportunities for these socially conscious entrepreneurs through SoCon, but also helps them build their marketing and brand and connect with their ideal audience.
Changewear: Please tell about your organizations and how you came to create them.
During my trip to India in 2015-2016, as part of the PSU MBA Social Enterprise program, I was astounded at the ways that very smart, highly educated people were using business to solve complex social problems. I incorporated Among the Stars as the culmination of that inspiration and what I was already doing for work: Marketing strategy consulting.
SoCon started as a natural extension of that same inspiration, because I wanted all the socially conscious business people I know both personally and professionally to start doing business together. I thought, ‘Among the Stars will sponsor SoCon, and we can find a pool of qualified clients, too.’ Soon, SoCon took on its own life, becoming a networking community for like-minded people and transcending the traditional networking model. I realized after about six months that SoCon is its own organization with its own community, separate from Among the Stars.
CW: Change is a big part of our brand and we believe in effecting change where you are and that even the smallest change can bring about huge benefits. What are some changes that you made in your life that had great impacts on you or others around you?
CP: The biggest change I made recently was to become more mindful and intentional. Something I did in my personal life was go through my clothes and beauty products to really see how socially conscious I was. I started documenting my journey on YouTube because I was shocked at the results– I relied on buzzwords like “natural”, emotion-evoking advertising or brand name association rather than doing research or applying objective criteria. Now I look at every purchasing decision with an eye of mindfulness, as well as sharing what I learn as much as possible.
CW: What are some ways that we can help support you? What would you like us to know?
CP: Thank you for the offer. The biggest way to support me is to set up a marketing consultation with Among the Stars! My grand vision of growing small businesses is realized by helping them to set up social media and digital marketing funnels. Marketing sometimes has a bad rep, but we use it tastefully and mindfully to help businesses reach new socially conscious customers.
The other big way to support is to attend a SoCon networking community event. We hold them every month, and the group is growing in both attendance and membership. If you like SoCon, become a member or consider donating or volunteering! All is appreciated.
CW: What are you most looking forward to in your immediate future?
CP: I’m so excited that SoCon is both growing and branching out to different cities! The business revolution is here, and the more the community grows, the more power and influence we socially conscious businesses gain in the business landscape. Socially conscious business is in demand by people who are becoming more mindful and aware, and that’s so hopeful for the future for everyone.
CW: Changewear is excited to support you because of the thoughtful and impactful changes your are creating. To allow us to follow you and advocate, please share your social media and contact information.
Thank you! You can find us at https://amongthestars.info
Thank you for taking the time to be interviewed and sharing your greatness with our Changewear community. We wish you the very best as you continue growing your beautiful movement!
Stay tuned for more meaningful stories from beautiful and inspiring women.
The Changewear Team
Creating Change wear (where) You Are™